The "war on terror" is obviously much more than military engagements; it must be expanded to a battle for the hearts and minds of those who give rise to terrorism. That 93% of viewers of one of the most popular Muslim television shows support the kidnapping and beheading of innocent Westerners in Iraq to rebuild the country is almost incomprehensible. We are losing the most important battle in the war on terror - the battle for hearts and minds. Indeed, we're not even engaging it, and it's high time we start.
I don't think it's true that we're not engaging in this part of the battle. For instance I remember seeing (although I'm too lazy to look for the links right now) stories about a new television station the US government has set up designed to broadcast our ideas and our side of the story into the Arab world.
However, I think it's pretty obvious that we haven't put nearly enough emphasis on this part of the war.